Cheri recommended me to be the keynote speaker for the Annual Regional Residential Life Conference hosted by State University of New York (SUNY) Cortland (500+ Res Life paraprofessional leaders and their advisors). In preparation, I sought the insight of Dr. Dan Shipp whose leadership style I greatly admire. Dan introduced me to my first Ted Talk video, How Great Leaders Inspire Action, by Simon Sinek, 2009. In the video Sinek introduces the concept of the Golden Circle where instead of acting, thinking, and communicating from the outside in, as most organizations do, Sinek’s marketing research revealed that the most successful leaders with the most loyal followers did just the opposite – They communicated from the INSIDE OUT. In other words they started with WHY! Dan then challenged me to determine my why. I not only used the concept of WHY to execute my first keynote engagement, I have been using it to guide my leadership ever since. Below is a description of my current manifestation of my golden circle. As illustrated in the image above, there are three components to the Golden Circle that Simon Sinek proposed: the Why, the How, and the What.